Latvia’s emerging womenswear designer, who designs personal and contemporary everyday clothes with a unique twist.

*madmouse-el is a contemporary women’s clothing brand that combines femininity with creativity.  The label offers everyday clothes with a high-end twist. Emerging Latvian fashion designer Elina Ceica established it in 2011. With no previous experience in fashion design and just out of Business University (where she studied business and entrepreneurship), her first collection was crafted on a domestic sewing machine and this aesthetic is still her source of inspiration. The collection has since proven to be in demand

The brand’s unique selling point is using fabrics that are selected from local vintage stores and fabric markets, like Stoffencircus and Stoffmarkt Holland, which are located in Holland and Germany. Everything is made in limited runs or made-to-order.

Her craft combines unique fabrics sourced at rag style markets, and her crafted construction delivers masterful, bold one-off pieces that have an air of vintage market meets ambition + modernity.